LIKE & FOLLOW US


Bye, evil Facebook? Zuckerberg reportedly wants new name for his VR ‘metaverse’ to show that it’s bigger than just social media

SHARE NOW

From RT:

The scandal-plagued tech giant Facebook is said to be about to change its name to a secret new one that would better reflect Mark Zukerberg’s aspiration to be a technology visionary.

The rebranding may be announced on October 28 during the annual Connect conference or even sooner, according to the Verge. The outlet compares the looming switch to how Google renamed its parent company Alphabet in 2015 to stress that it is more than a search engine showing its users some ads. Facebook likewise wants to distance itself from its social media origins and highlight its heavy investments in projects like virtual reality (VR) and augmented reality (AR) gear.

The new umbrella name for Facebook enterprises is reportedly being held under close guard by the top management. But Verge speculates that it may have something to do with “Horizon”, based on how the word is heavily featured in the branding of the under-development VR social platform Horizon Worlds, previously known as Facebook Horizon.

Asked about the prediction, Facebook said it didn’t comment on “rumor and speculation”.

The rebranding is presumed to be aligned with Facebook’s promotion of the so-called “metaverse”, a buzzword that CEO Mark Zuckerberg has been talking up since July. The term was coined by science fiction writer Neal Stephenson to describe a sort of virtual reality in a novel.

Facebook announced plans to hire 10,000 people over five years in the EU as part of its “bringing the metaverse to life”. The app Horizon Workrooms, which is meant for VR-based work meetings, was touted by the company as a stepping stone to the metaverse.

Also on rt.com

© Reuters / Dado Ruvic
Facebook to hire 10,000 ‘right people’ in EU to realize its vision of ‘metaverse’

The rebranding speculation comes as Facebook is facing much criticism over its alleged failure to protect vulnerable users and Western political systems from harm. The accusations are based on leaked internal documents and testimonies of a former employee.

The tech giant said the charges against it are based on mischaracterizations of its intentions and policies and alleged that there was an orchestrated campaign underway to damage its business reputation.

Also on rt.com

© Reuters / Arnd Wiegmann
Facebook attacks media over not-yet-published reports and accuses it of orchestrated ‘gotcha’ campaign

If you like this story, share it with a friend!

Read More

****DISCLAIMER****

This article was aggregated by Artificial Intelligence and this content does not necessarily reflect the opinions of Counter Globalist News. We do not own this content. Counter Globalist News is aggregating this article under fair use law for news and commentary purposes on social media networks. All aggregated content is automatically deleted from this site after 14 days. Please bookmark the source or archrive this page if you wish to reference it in the future.
or Leave a Comment!

LIKE & FOLLOW US


0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Join Our Other 22,906 Happy Newsletter Subscribers!

BOO! DON’T BE SCARED!

There aren’t any tricks here, only treats!
Subscribe to claim your exclusive Halloween offer from us.

We don’t spam! Read our privacy policy for more info.


No, thanks!

%d bloggers like this: